Email SequenceFinancial ServicesLead Reactivation
Reconnection Campaign
Win back inactive prospects with strategic re-engagement
180
New contacts reached
62%
Open rate
35%
Reply rate
38
Meetings booked
Why it works
Reconnection campaigns work because they acknowledge the time gap and provide a fresh reason for reaching out. By showing what's changed or improved since you last spoke, you give the prospect a reason to reconsider.
Learning about this template
Many prospects aren't ready to buy the first time you reach out. By reconnecting with new information, updates, or improvements, you give them a reason to re-engage without being pushy.
When to use it
Use this sequence for prospects you've contacted before but haven't heard from in a while. It's effective for reactivating dormant leads.
Reconnection Campaign
Category
Email Sequence
Industry
Financial Services
Use case
Lead Reactivation